Ariens® Company

A Family Tradition of Premium-Quality Products

Ariens® President Dan Ariens, the great-grandson of company founder Henry Ariens, runs the company today. Dan continues to build on a long history of manufacturing premium-quality products while strategically positioning the company for success for future generations of the Outdoor Power Equipment Industry.

Three Brands - One Company
Ariens® Company provides three brands of products - Ariens® consumer lawn and snow removal products, Gravely commercial equipment and Stens aftermarket replacement parts. These products are sold through a longstanding dealer network as well as home center and farm stores throughout the United States, Canada and over 36 other countries worldwide. The goal is to have dealers sell all three brands of service.

Ariens® Consumer Products
Using the latest in technology, the Ariens® Company is truly the "King of Snow" with its premium line of snow removal products. Ariens® Sno-Thro™ equipment comes in a variety of models and sizes ranging from single-stage consumer to deluxe professional models. Ariens® also manufactures lawn equipment, which includes top-quality walk-behind mowers, rear engine riders, zero-turn mowers and string trimmers. For more information about Ariens® products, visit http://www.ariens.com/.

Gravely Commercial Products
Ariens® celebrates the 87th anniversary of the Gravely® Tractor in 2003 since Benjamin Franklin Gravely® built his first one in 1916. Today, Gravely® commercial products are one of the most respected names in commercial lawn and garden equipment. Ariens® Company purchased Gravely® Company, of North Carolina, in 1982 and merged operations under the Ariens® Company name and to the Brillion facilities. Ariens® Company continues to manufacture Gravely® commercial products with the same drive for quality and respect for heritage that began in those early days. Gravely® products include a variety of equipment for landscape contractors, including professional walk-behinds, zero-turn mowers, and outfront mowers. For more information about Gravely® products, visit http://www.gravely.com/. Additionally, your feedback has prompted us to develop a new residential line of high-quality Gravely® Mowers - Gravely® @ Home. Now have the power of Gravely®, at home. For more information about Gravely® @ home products, visit http://www.gravelyathome.com/.

Innovations Abound
Ariens® Company continues to launch new and innovative products. "We are working hard to offer products that meet the demands of our customers," says Dan Ariens. "And we'll continue to strengthen relationships with our dealers so that together we can provide only the best products and service." For the latest of info on the latest products brought to market, visit one of the following sites for the latest infomation:

• http://www.ariens.com/
• http://www.gravely.com/
• http://www.gravelyathome.com/
• http://www.gravelyeye-q.com/

Dealer Relations
Continuing to foster relationships with its longstanding dealers is crucial to Ariens® Company. Toward this effort, the company holds annual dealer meetings where dealers have the opportunity to talk directly to the Ariens® Executive Team, network with other dealers and try out new products. "Listening to customers is what Ariens® is all about," according to Dan Ariens. "These meetings give us an opportunity to understand dealer needs better. And on the flip side, dealers hear about the direction of the company first-hand. It's really a win-win situation."

The Future
Ariens®' Vision Statement is "Passionate People!... Astounded Customers!" That vision, in conjunction with the company's Core Values below, encapsulates the way Ariens® does business.

Core Values:

• Be honest
• Be fair
• Keep commitments
• Respect the individual
• Encourage intellectual curiosity

Dan Ariens see continued success on the horizon. "We are poised for growth with an aggressive management team and a group of very committed employees. In the years to come, we will build on our longevity in the industry and continue to manufacture top-quality equipment while maintaining the best possible relationships between our dealers and our customers."